From Friction to Flow: How Nakisher Orthodontics Built a Premium Practice on Reliable Data

How a Multi-Location Orthodontic Practice Turned Business Insight into a Better Patient Experience

Nakisher Orthodontics, a multi-location orthodontic practice serving Southeast Michigan, has built its reputation on delivering a high level of service and attention to detail. But maintaining that standard required a clearer understanding of how the business was performing.

With Gaidge Analytics and Consult Manager, Nakisher Orthodontics gained the tools to measure performance, eliminate friction, and operate with greater confidence.

The Challenge: Understanding Performance Without the Full Picture

According to Practice Administrator Val Timlin, understanding how the practice was performing often required more guesswork than certainty.

The team struggled with:

• Limited reporting within its practice management system
• Manual spreadsheets and time-consuming reporting processes
• Difficulty tracking key performance metrics accurately
• Poor visibility into marketing performance and operational efficiency
  

"We were unable to pull reports to accurately track where we were, where we were going, and where we'd been," said Timlin.

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To fill in the gaps, one of the practice's orthodontists spent hours searching for numbers and piecing together spreadsheets to understand how the business was performing.

Without a reliable way to measure results, it was difficult to evaluate performance, identify opportunities, or confidently plan for the future.

The Solution: Turning Data into Decisions

To better understand performance and create a smoother patient experience, Nakisher Orthodontics turned to Gaidge Analytics and Consult Manager.

‍"Gaidge gives us all the information so we can keep ourselves on track. Are we still winning? Are we falling behind?"

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Today, the practice uses Gaidge's data to:

• Evaluate marketing investments and patient acquisition efforts
• Track new patient flow and chair utilization
• Monitor operational efficiency
• Compare performance year over year
• Measure accounts receivable performance

With Gaidge, Timlin's team can accurately track where they've been, where they're going, and stay ahead of what's next.

Time Back for Meaningful Work

Before implementing Gaidge, the practice's doctors spent hours searching for numbers and piecing together spreadsheets to measure business performance. Now, they spend less time in spreadsheets and more time focused on higher-priority tasks.

A Seamless Patient Experience

Gaidge Consult Manager removed much of the administrative back-and-forth that traditionally happens at the front desk, creating a smoother experience for both patients and staff.

"When people walk in, it’s seamless. That conversation at the front desk about financials has gone away completely.”

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Patients now:

• Review and sign documents before arriving
• Experience a smoother, faster check-in
• Complete financial and administrative tasks before the office visit

As a result, every patient visit feels less transactional and more personal, reinforcing the premium experience Nakisher Orthodontics is known for.

Flexibility and Control for the Team

Gaidge Consult Manager gives the team more control over the documents and workflows patients rely on throughout the treatment process. Instead of waiting on an outside vendor to make changes, updates happen in-house and on demand.

“Now I just do it,” said Timlin.

Whether it's updating a form, modifying a workflow, or building a new document, changes happen when the practice needs them. The team can "build documents on the fly and send them immediately," eliminating the delays that once came with vendor-dependent updates.

Delivering the Fine Dining Standard in Orthodontics

Every improvement Nakisher Orthodontics has made, from performance tracking to patient onboarding, serves the same goal: delivering an experience that stands apart.

As Timlin puts it, “We're the fine dining of orthodontistry.”

Gaidge helps the team support that standard with confidence, balancing the numbers behind the business with the experience patients expect from it. After all, “numbers matter, but people matter too.”

Looking Ahead

Nakisher Orthodontics continues to refine the patient experience while looking for new ways to improve performance across the business. With reliable data, streamlined workflows, and greater confidence in the decisions they make, the team is well positioned for whatever comes next.

See how Gaidge helps orthodontic practices turn performance into progress. Schedule a demo.